Performance should inform business decisions and KPIs should drive actions
Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help online retailers and ecommerce businesses identify progress toward sales, marketing, and customer service goals.
Selecting KPIs begins with clearly stating goals and understanding what areas of business impact those goals. Of course, KPIs can and should differ for each of an online retailer's goals, whether those are related to boosting sales, streamlining marketing, or improving customer service.
This is where Luminous Design can help you.
By identifying key areas, developing ways to improve and then monitoring and reacting to the results brought about by the changes implemented, we can help to grow your online business into a financially successful endeavour.