What is SEO?
SEO stands for Search Engine Optimisation and it is the process of getting and increasing traffic from search results on search engines such as Google or Bing to your website.
Search Engine Optimisation comes in three major areas.
Organic or Natural Onsite SEO - This includes the content you write for your website or blog as well as some developer influenced aspects such as site speed & structure, HTML compliance etc.
Organic Offsite SEO - This is your website's exposure on other websites. Building quality links from relevant sources that link back to your website. These are incredibly important as they give your website authority. In laymens terms they say to Google and other search engines that "we recommend this website". This is a commonly abused area of seo that is now penalised by search engines if they suspect that your links are anything but above board.
Paid Marketing Campaigns - Paid for advertising of your website. Such as Pay-Per-Click Adwords on Google or shopping engines such as Shopzilla.
The main aim of search engine optimisation of course is to rank as highly as possible when people search for your services or products. Within that though, SEO allows you to:
- - Target the people searching for what you offer
- - Help people find your products or services much more easily
- - Decrease the amount it costs you to aquire new customers over time
- - Use your high ranking in search engines to demonstrate your business prominence in comparison to your competitors
No SEO campaign is the same
No business is the same, and every website requires it's own strategy for a successful SEO campaign. We've tried "One-size fits all" packaged campaigns in the past. They just don't work. You need something built just for you, whether you are a local, national, or an ecommerce business. So at Luminous Design we did away with the SEO packages. Instead we'll work together with you on an individual SEO strategy aimed at fulfilling your specific goals . We'll first look for the low-hanging fruit, the easy wins to ensure your budget goes further and you start to see results that bit quicker. That enables you and us to create a longer campaign with a greater chance of success at reaching those bigger prizes higher up the tree.
No SEO agency is the same
Different agencies will have slighlty different approaches to search engine optimisation. Some will promise the earth, guarantee results. We won't do that because it is impossible.
What we can promise is to deliver a service that avoids any behaviour that would penalise your website. We can promise that we will work to make sure that we deliver an seo campaign tailored to your business's needs and we can promise that we'll be transparent in everything we do. We have the experience and industry insights to enable us to produce the best results for your business.